Ah the intricacies of advertising. They really went there, which has me talking about it because it’s so outrageous. I mean how often are people talking about organ donation? They’re not. So maybe this was in fact a clever way of sparking a little controversy to get a rarely spoken about cause its own 15 minutes. For a cause like that, hey, sometimes the ends justify the means. But if you really stop and think about it, you will realize that this is wrong on so many levels. The ends could be reached using a much less sexist message!
However, this isn’t even subtle innuendo like the kind that you now realize was in EVERY movie you saw as a kid when you were too cutely innocent to ever pick up on. NOPE there’s no way around this one and that is simply a lazy ad. Why is the audience straight males? This is downright bizarre…
How sad is is that they had to debase something as optimistic and altruistic as organ donation? This leaves me with such a feeling of disgust.
PETA is on the same train of though as these guys with their campaign for “I’d rather go naked than wear fur.” Sure, I love the cause…but what happened to the campaigns of cute little animals. Why must they exploit the female body for the purposes of getting across a product/message? It is almost as if they think that the fact that they have well-intentioned messages gives them the green light for using a controversial advertisement. And this, my friends, is one of many of the flaws in mass marketing.
Photos: scrink.com, fabsugar.com